Results of an Afternoon Shopping Trip in Rockridge

I went out on the hunt for coasters (I happen to love coasters and constantly be on a search for good ones), but in this case I was gift shopping.  Who doesn’t need coasters?  I found some I like on the Gumps website (on sale too) but I am absolutely hell bent on spending my money where it matters–in Rockridge.  I decided to see what was new at Atomic Garden, and found the perfect coasters for my recipient.  Clean design with natural flare.  Could go in either an ironic or earnest direction, depending on the surrounding decor:

coasters 1

Coasters from Atomic Garden ($6 ea.), crystal tumbler by William Yeoward

coasters 2

Then I took a little detour to hit August-they are having a huge sale.  Super premium denim from Habitual, Loomstate, and everyone’s favorite, Acne, is marked down-down-down!  The Acne dark rinses they have at around $100 are especially enticing—get over there!  They have tons of sizes too.  Very exciting if you’re like me and you’re loath to pay full price, but would love something a little more special than the 3rd-hand Levi’s you usually wear every once in a while. 

My last stop was Pretty Penny, one of my absolute, number one favorite spots on College.  Just look at what I found:

gamo1

gamo2

Can you tell I have a white loafer obsession or what?  Guess how much?  Just guess.  $26.  !!!  I love Ferragamo and I love Pretty Penny.

The final thing I found on my shopping trip doesn’t make me happy:

empty2

Another empty retail storefront.

Dear Rockridge residents and any Oaklanders who enjoy the Rockridge life,

Rockridge is in danger.

Small businesses, especially retail establishments, are closing one after another.  Unlike some places (perhaps New York City) small retail business closings do not beget new, hipper small retail business openings.  Instead, we get Jamba Juice and Pasta Pomodoro.  Residents of Rockridge have the income to afford small boutique shopping.  If you’re smart about it, it doesn’t cost any more than a trip to Nordstrom and a tank of gas to Walnut Creek, Emeryville, or San Francisco.  If we lose these small businesses, our neighborhood loses charm and functionality, and ultimately, the value of the beautiful homes and neighborhood we work so hard to maintain.

Please join me in supporting our local retail vendors.   More on this on ARL to follow.  

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